Online shopping is important, but fraud groups use evolving methods to deceive people and cause financial losses. Statistics from the Criminal Investigation Bureau show that 7-11, Facebook Marketplace, Shopee, Carousell, and Vieshow Cinemas are the highest-risk marketplaces. E-commerce operators are introducing new technologies and cooperating with anti-fraud publicity to improve personal information protection measures.
Well-known E-commerce Platforms Are Taking Action
Today’s e-commerce platforms face several challenges that can lead to economic losses and reputational damage. Fraudulent groups often use fake identities to conduct transactions, while malicious buyers may intentionally abandon bids or not pick up goods upon delivery, causing serious losses. To prevent personal information leakage and identity fraud, e-commerce platforms implement the following measures:
Real Name Authentication
Platforms are promoting “real name authentication”, where buyers and sellers provide their ID cards and bank account information. Users should submit accurate and complete information, and their documents are reviewed for authenticity. Despite these measures, there have been reports of credit card fraud, and concerns remain about personal information security.
Two-Factor Authentication (2FA)
Many e-commerce platforms have already started promoting the use of two-factor authentication (such as SMS verification codes) to increase account security, or sending emails to users to check when there are suspicious login activities. However, simple SMS verification codes are not enough to ensure high security because hackers have found ways to intercept verification codes, which reduces the effectiveness of this method to some extent.
Actual Case of Foreign e-Commerce
Globally renowned e-commerce platforms Amazon, eBay, and Alibaba have all implemented automated KYC (Know Your Customer) processes to manage members and confirm the authenticity and compliance of their identities to avoid threats such as identity theft, robot attacks, phishing, and to reduce fraud risks while increasing user trust.
Authme Aids E-commerce Platforms In Improving Cybersecurity
Domestic e-commerce platforms use manual review for KYC processes, which are expensive and time-consuming for companies. Authme identity verification solution provides cybersecurity protection for e-commerce platforms against identity fraud and emerging attacks such as Deepfake.
Combining passive liveness detection technology with facial recognition for source blocking of false identities.
Using AI for automated document verification, saving time and effort for companies and reducing customer churn rate.
Authme is ISO27001/27701 certified, ensuring secure data storage and preventing personal data leakage.
Offering a one-stop management platform through SDK and API integration, allowing for real-time tracking and management of all verification data.
Authme eKYC solution uses facial recognition technology to verify the user’s identity and prevent identity fraud. It compares the user’s face with their ID photo to ensure authenticity. Authme also provides a platform for companies to manage customer verification results in real-time, saving up to 90% of manpower costs and improving operational efficiency.
E-commerce Improves Cybersecurity For Better Online Shopping
As e-commerce grows, so does online fraud. To combat this, the government is implementing policies to enhance information security. Authme provides a secure identity verification service to help companies protect data, secure online shopping, and ensure privacy.
To learn about the improvement suggestions for existing identity verification methods in e-commerce